इश्क में कैसा ये मंज़र आ रहा है
तेरा नशा रातों में अब जगा रहा है
अगर खुदा ने पूछा मुझको क्यों भुला दिया है
तो मैं कह दूंगा कि ये सब दिलदार का किया हुआ है
जो पी लेते हैं तेरी मस्त मस्त आँखों के जाम
वो हो जाते हैं तेरे बिना खरीदे हुए गुलाम
हम और किसी की क्या कहें अपना ही बुरा है हाल
सुना है कि जितनों को तूने लूटा है सब हुए माला माल
तो हम भी चले आये और तेरे दर पे दे दिया धरना
अब तू दे दे प्यार या मारे जूते हमको इस से क्या करना
Dard ae dil ki dawa karne chale the mariz ishq ke..
Wo aane ka wada karke na aye mehboob ashiq ke..
Pehle aag thi lagi tez ki ab bujh jayegi sawan mein..
Par ab badal ko na aata dekh.. tapan bhi thandi hone lagi..
Is intzar ka bhi apna alag maza hai..
Kya kahein ki ishq mein araam hai ya saza hai..
Lafz bante hain dil ki zubaan akhir kab tak?
Hum jo likhte hain behosh hue hain kab tak?
Wo jo aate hain dil ki dhakanein chura lete hain..
Wo jo jaate hain to dil ko baitha jaate hain…
Unke aane ki khabar kya jo milti hai…
Unke charcho se hi shaam jawan hoti hai..
Kaun kehta hai mohabbat ki zubaan hoti hai..
Wo jo muskuradein tuk dekh ke hamari taraf..
Kya kahein kaisi bijliyan gira karti hain..
Unke takne ka apna andazey bayaan hai sabse juda..
Wo jo na dekhein to bhi kayamatein bayaan hoti hain..
Unki hasti hai.. wo hasti jinse meri hasti hai..
Kaise keh du ki zindagi unse juda hoti hai..
Na hu main is kabil, kya batau hu kitna main jahil..
Jo tha mujhko gumaan, ki jhuka dunga sara jahan..
Tujhe mil ke hi to jana hai, ki khud kya hu hasti main?
Andhi chale gum ki to ro main du, khushi mein kya bada jo muskura bhi du?
Maya ke galiyaro mein, tha khud hi ko bhula main..
Is nasheman ki duniya se, tune hi to nikala hai..
Tere baare mein kya bolu, kya kisi se bhi keh main saku…
Jahan dekhu, dikhta hai sab tera jadu..
Tata DOCOMO-the GSM brand of Tata Teleservices Limited, have launched a series of 8 Television Ad’s that magnify the theme ‘no getting away from the network that connects always. Everywhere’ – leveraging their signature tune as the signifier of the phone ringing. This message is reinforced with a strong support basis the TRAI Quality of Service report for all operators. As per this report, the Tata DOCOMO network delivers on all network quality parameters, as set by TRAI.
Since launch, the Tata DOCOMO network has improved significantly and is now comparable with the top players in the category. Over the last 2 years, they have been able to complete the ramp-up of their network to support 2G as well as 3G services. Their network supports superior voice experience on calls & enables richer communication with friends and family by ensuring: Network Availability, Network Connectivity, Call Quality and Least congestion. Backed by globally most advanced network technology, network service delivery is now a key differentiator for Tata DOCOMO.
Most of the communication around network by various operators in the category previously has ended up narrating a storyline on the strength of network, primarily around the expanse of coverage. However, over the last few years and more so, since launch of 3G, the erratic network connectivity even in ‘covered areas’ has become a key irritant for the consumer. In fact, ‘continuity of network’ is emerging as a stronger driver of network satisfaction than geographical expanse of coverage. The new communication from Tata DOCOMO hence maintains a humorous tonality while delivering network assurance across all the TVCs. They have tried to talk up their network delivery with this new ‘continuity’ dimension in a manner that consumers decipher the benefit of a network in their own manner.
Check out the new Tata DOCOMO TV Ad’s atwww.youtube.com/tatadocomo.
To check where your operator stands in the TRAI report, visit www.tatadocomo.com/network.aspx
